Traditional Bridal Wear

Marriage… the D-Day. What have you chosen as your bridal dress for that special day when the queen inside you transpires?

Every women dreams about her wedding. Bridal wear, the dazzling attire is an integral part of the wedding, which needs to be chosen with utmost care as they enhance the beauty and elegance of the bride on that special day. What to wear … her wedding dress is of the most priority for a bride, for it magnifies her beauty and compliments this lifetime occasion.

The Indian traditional costumes impart unmatched grace and elegance to the wearer. With the progress of years, marriage season has been observably putting a high demand on latest styles in the traditional, as well as modern dress patterns. Nowadays, a combination of Indian ethnic with western touches is in vogue.

Indian marriages are popular for their lavishness, spending huge amounts in an unbothered fashion to get that perfect look is a common willingness. Tying the ‘nuptial knot’ is an elaborate affair and to offer extraordinary creativity, designers are blending fabrics, using yoke styles, decorative materials, gold zari, silk threads etc. to create masterpieces. Summers preferably attract reds and maroons as well as other pastel shades and the common preference for a cold temperature is a cream, pista or a baby pink tint. Silk and velvets are indeed the all-time penchant. And lastly, the Indian saree with different draping styles and bold blouses still rules the wedding scenario.

Hottest Trends:

Initially, brides used to wear a very heavy saree embellished with gold wire and semi-precious jewels. During the passage of time, cotemporary outfits like lehanga-choli-chunni, the ghaghra choli and many others replaced the traditional dressing patterns. The Shararas have seen a recent come back with a bang-on craze. Circular as the fashion cycle is, fashions of seventies through eighties and nineties are returning with modern designs and patterns. Short cholis with embroidery, works with sequins, beads are in enormous demand today along with the handwork applications on trousseau. Zardosi is out from the fashion spot.

Indian Designer wears in the International Market:

Indian wedding market is estimated to be around Rs. 800 billion and is positively expected to grow by 25% per annum. Many NRIs have the practice of coming to India for their marriage shopping and this boosts the Indian bridal wear market.

Huge repertoires of bridal wears are available in the market, in an array of colors, designs, and prices to suit the choice and budget of every shopper. In the international market, Indian designer wears are selling like hot cakes. Indian fashion designers like Rohit Bal, Ritu beri, Wendell Rodricks, Satya Paul, and Manish Malhotra cater to the overseas market and have established a successful image of Indian designers wears in the foreign market.

Wedding is the most special day, when every bride wishes to look her best. Indian bridal wears with heavy embroidery, and imaginative designs to thorough artistry; the collection lays special emphasis in providing the most elegant and comfortable form of clothing.

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