Tag Archives : Branding

Character Branding – There’s Room For More As the Internet Opens Up New Opportunities


The Pillsbury company is no doubt very fond of its adorable Poppin’ Fresh doughboy mascot, so too the public. The character not only inspires feelings of affection, with that endearing little giggle and cuddly appearance, it encourages brand loyalty. We know we’re safe with Pillsbury’s products, we certainly trust the doughboy (how could you not?) and this comfortable feeling of…

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